How to use the 7Ps Marketing Model
The 7Ps helps companies to review and define key issues that affect the marketing of its products and services and is often now referred to as the 7Ps framework for the digital marketing mix. …
Classic Marketing Models
Most would agree that models are useful "Mind Tools" to structure thinking and communicate a strategy, but there's a problem. Over the years, many models have been developed and some are academic rather than of practical application in the "real world". So many marketing …
Voice Search and Digital Marketing
Voice search is the technology which allows the user to use voice in search queries across different devices. The Google voice search utilization among the users has increased progressively. Today, people use the technology to pass the time, and voice search is designed to enhance …
