Voice Search and Digital Marketing

Voice search is the technology which allows the user to use voice in search queries across different devices. The Google voice search utilization among the users has increased progressively. Today, people use the technology to pass the time, and voice search is designed to enhance the user experience on search engines. 

There are 44% of adults and 50% of teens in the entire planet using the voice search in everyday life and business. The websites which are mobile device optimized are likely to be suggested by Google Assistant while the user is using the voice search. 

The predictions show that the SEO we know will drastically change. As the number of consumers using voice search daily increases, so does the way we approach our search engine strategies. The difference between the two starts with a query. Majority of homes use Alexa daily, and their queries are not typically specific as the typed ones. They have a more conversational tone, a question which needs an answer. 

Thus, changing the keywords to have a casual and conversational tone answering specific question sounds logical. The statistics show that more than 50% of the people who use the voice search say it is because it creates a feeling of speaking to a friend rather than searching the internet. Only 4% of U.S.-based companies have a voice-search option. 

Implementing the new strategy from typical keyword targeting to answering the question may be daunting. But, considering that changing the game early in its development can have great benefits in the future, makes an effort worthwhile. 

How to Change Your SEO to Be Voice Search Friendly?

  • Using natural tone
  • Form questions
  • Answer the questions (who, what, when, where, how)
  • Think about the users’ intent
  • Ensure that your website is fast, secure, and mobile friendly.
  • Make sure you have Google My Business profile ready.

The key is to understand the search intent. What is the user looking for that your business can provide? Can you do it quickly? Do you work on holidays? These are just some questions that need to be answered. The questions are the basics of the users’ query. Let us take, for example, a plumber working every day in the week. A family has a problem with a broken pipe. The first thing they will search for is the plumber working weekends to fix the broken pipe. The statistics show that these types of searches are most likely to be action related. 

According to Google, the results are arranged by:

  1. Relevance. How close the results are to the search query. 
  2. Distance. How close the listing is to the search query.
  3. Prominence. How frequently the users are searching for it. 

Google serves answers for the query through the snippets. These are short parts of the content on the website answering the users’ query. The featured pieces are the first on the page, which means that for that exact keyword Google ranks that snippet in the first ten results. 

The long tail keywords are the reason why the first ten results rank so high. These keywords are much more like sentences than one phrase. Answering the question and doing research on long tail keywords just might bring your business higher on the first page. 

One of the cheats is to take a look at the questions Google serves in the results. These are marked as “People Also Ask.” These are a good starting point to provide the answer with the long tail keywords. 

The second is to identify and compare the keywords with the questions people ask on Social Media in the comments. The trick is to answer those questions consistently in your content. 

The third is to use the website: Answer the Public. Typing the keywords in the website’s search bar seeds questions in relevance to the search. 

The marketing is evolving as the technology advances, and the voice search SEO can benefit businesses and companies, especially the ones which are location-based. A user quickly searching an answer has location turned on, and the results will mostly be from the surrounding vicinity.